Web design
for therapists
I help to create websites that sell for them, so that they can focus on what really matters: Changing lives of their clients without forgetting about their own well-being.
Now you can have more time without higher caseload
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Therapists and COACHES Work with me to:
"I've been doing quite well in terms of getting some clients through various platforms, but..."
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"...it’s not nearly as effective as I would like it to be".
You are rushing from one session to the other. Drowning in paperwork. Managing a dozen clients on what feels like minute-to-minute basis. And trying to manually connect with patients on the waitlist along the way.
How was your self-employment
supposed to look like?
Earning a good living...
Shouldn't be exclusive with working in human services. But you are tired of feeling undervalued and underpaid.
...shouldn't feel like...
It's at the cost of your health, sleep or ethics. Being a therapist means you need to take of yourself even better because you help others feel better.
...shooting for the moon
But it’s not easy coming from being in human services field to then adding business management on to it.
Where would it
take you if...
...you finally had the confidence to fully show up for your business?
The next time somebody asks for your website, you could just casually give them the link, knowing that they’re going to be super impressed.
...you had time to work on your business?
and not only in your business. Streamlined all those unimportant tasks. Reduced the number of initial session no shows and mismatches.
...you knew exactly how much you're going to make each month?
Keeping your practice consistently full and filling up your employees' client hours. Moving away from accepting insurances that don’t offer a reasonable rate or… keep you waiting to be paid.
A website is so much more
....than just a URL. If done well, it becomes a strategic tool that can help you with goals like:
Attracting more private pay, full-fee clients
Keeping up with marketing so that you are consistently seen as an option. With ways that feel natural, not forced like... making Instagram Reels every day.
Simplifying what's complicated
Promoting a group practice with varied strengths, including marketing for new therapists without specialized niches and finding the right clinicians for your office.
Earning more without increasing your caseload
Moving beyond 1-1 client work, to hiring associates, consultation, supervision, coaching and creating high-ticket group programs. Up to selling digital courses and memberships!
"I didn’t even know what I didn’t know, so I think it was helpful just to realize that I was building the content and branding in a way that wasn’t as effective nor was it really reaching my audience.
Unless you’re an expert or done tons of research, I am not sure people would know any of what I learned through the website audit with Madeline. None of my friends who are in my line of work have ever talked about any of this nor do I see it reflected in their websites."
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Can we agree
on something?
Being online isn’t enough anymore
You want for things to be how they used to, but what worked well 5 years ago does little today. Now it looks more like struggling through hours of tech tutorials, and asking for help in Facebook groups.
It's hard being a one man band
This was never the plan to start business to waste brain power on websites. You cannot spend 2 months on a revamp to end up with a site that doesn’t get you results either.
Your time is priceless
Some even have horror stories about freelancers who ghosted on them (after paying thousands of dollars in deposit fees). What I see way too often is therapists getting to this point and just giving up.
It's not you
You just need a website that works for you
A time-tested process that gets you more and bigger wins. Predictably.
1.
Audit
• I clarify your marketing strategy and how your website can help grow your business.
• You and me choose metrics to measure success for our project.
2.
Brand Design
• I ask you questions to get to know your business and brand. We get super clear about what you do and why.
• I write all the words for your website, making sure it sounds like you and makes people want to work with you.
3.
Conversion Design
• I create a branded, trust-focused experience that exceeds user expectations by leveraging emotional design theories and cognitive principles to increase credibility and delight factors.
• I develop distraction-minimized interfaces for different user expertise levels.
4.
Launch
• We test the website, go live and start telling your audience.
• Post launch we analyse your website performance based on gathered data and optimize it for maximum effectiveness.
5.
Search Automation
• We integrate your website with 3rd party platforms to enable things like online scheduling and make sure you can accept online payments.
• We setup email communication for those who sign up for an initial consult with you, are preparing for their first session and follow up with those who request your offering but never followed through.
• We make sure you're findable, ranked high and liked by Google!
I just build kickass websites
that get you results
Work less
Grow their income
Maximize their impact
It just got a whole lot harder
to not attract new clients
You're efficient
You're trustworthy
You're memorable
You're searchable
I've designed for therapists just like you
Matt achieved his goal in the first month itself!
Here to save you hours
of figurying things out
Audit
- Understand why you aren’t getting more inquiries (e.g. traffic, website design, technical errors)
- Identify areas of friction that are preventing ideal clients from buying
- Find out which improvements will bring the biggest results
- This package includes:
- A 60-minute video call walking you through five key areas of your website and highlighting your top conversion drivers. We’ll also make sure that all of your questions are answered during the call.
- The recording of our call to help you review and implement without forgetting any important details.
- Detailed written report covering recommendations for improving your website so that you know exactly what to focus on and in which order to implement my recommendations
- Email support after the call so that you don’t have to face the implementation all on your own
Landing Page
- A professional website strategically designed to support your business
- A website and conversion rate optimization expert to take care of your online marketing (including branding, website, payments, copywriting, email, systems and automation)
- To get a specific offer in front of more ideal buyers
- To get a specific offer in front of more ideal buyers
- This package includes:
Custom website built on a platform that best fits your business and tech skills
Client journey strategy based on real research and data (about your clients, not anyone else’s)
Brand messaging strategy to uncover your unique proposition
Competitor research to make sure you’re aligned with current industry standards- Copywriting for all pages using conversion best practices and proven techniques so your website content actually connects with your ideal clients
- Visual branding design including fonts, colors, and graphics so you can look good and feel confident online
- Stock photography curating to save you hours of browsing through and optimizing free (subpar) images
- SEO optimization to help you show up when someone googles your business
- Personalized training to make sure you have full control over your website
Full Website Audit
- Assessment of your current customer journey and tracking, to identify the gaps with your current site
Website audit to identify problems and missing content that could create friction in conversions
Fixes recommendation for your website's copy, messaging and design that can help boost engagement
Video call and detailed report providing actionable advice on how to implement the suggested changes
- You learn what isn't working, how to fix it and where to start
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1 week
Free Audit
20-minute video call, where we discuss how a website can help you achieve bigger goals in your business
3 key improvement recommendations that can be a game-changer for your website's performance
Like a web designer
Unlike any web designer
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You're already a damn good mental health professional and helping other people reach their goals in health and personal life — is your special gift.
But you want to serve more people and have more impact helping others.
I know where to start, what is the most impactful, and what cost effective.
Let me be a
member of your team
"I wasn’t spending any time ensuring my website was working for me and I was wanting to change it for a while, but didn't know where to start. At our session, Madeline was very approachable, knowledgeable and took the time to answer any questions I had. She didn't overwhelm me and instead I got outputs, which I can directly implement on my website."
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Redesign is a strategy
— not a gut feeling
Direct contact: You work directly with me, and not some helper, VA or agency- Weekly meetings: We meet regularly during the entire project duration so that you always know where we are and what's coming up next
- Established process: During our project we follow a scientific process to get your website results, rather than trusting gut feeling or best practices
- Unlimited questions: You can always ask me any questions you might have during our cooperation
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Post project support: We stay in touch after the launch of your website and have a couple of check-ins scheduled to follow up on project success- Access to my Facebook group: It's a space where I offer monthly live calls for all my past clients. You will also get to meet like-minded ambitious professionals who are serious about their business growth
- Access to my network: I have many talented business friends I'm always happy to connect you with if you search for some help e.g. with content marketing or graphic design
- Therapy specific solutions: I use methods which are proven worked for specialists in mental health niche rather than following generic best practices
- Conversion focus: Our projects are goal-focused rather than delivery-focused. The purpose of our collaboration is to generate you results, rather than to "deliver and forget"
- Web education: is significant aspect of our project together, aimed at empowering you to become independent once the project ends so that you know what to focus on next
- Subject matter expert: I always stay up-to-date with my industry news, trends and developments and make sure we use newest innovation for best efficiency of our project and your business!
I do offer payment plans
Here are some more answers:
I put your
website to work
Let’s talk about where your business is headed in the next 6 months and how your website can help you hit those goals.
Hop on a free 20-minute call with me and we'll go from there.